The REAL Robert Bucci

Smartphones put "Smart" back into marketing Smartphones truly revolutionize the way people communicate and Apple's iPhone is now one of the hottest gadgets on the planet. With Verizon Wireless' plan to bring the iPhone to its ~100 million subscribers in the Spring of 2011, the air is ripe with opportunity for savvy marketing to literally reach into the pockets of their market. Web-Video to Smartphones is the new frontier While Apple's iPhone...

Are Your Visitors 'Using' You? Getting 'used' can be a good thing, when we are talking about website usability. Usability is probably the most under-recognized, yet, most important feature of any website.  Many visitors do not make conscious notice of a user-friendly site, however, they are quick to abandon a site when they can't find what they are looking for.  These Top 10 Usability Principles apply to site owners and bloggers, alike. ...

Readers of this blog know that I rarely endorse any 'product', and only when I have personal experience with it. However, this is one occasion where an exception is in order. Rest assured that this IS NOT a sales pitch. WARNING!! This Post Contains ZERO HYPE! The astonishing statements below are 100% factual. (more...)...

Only 21% are 'TRUE Twitter Users'! (The rest are 'Twerps') According to recent 'Twitter Trends' posted by Next Generation Online News, only 21% of the 19 million Twitter users studied are considered "TRUE" and active, based on their Tweet activity and follow/follower counts. If you ask me, their True Tweep threshold of 10 Tweets, Followers, and Following is quite low. In other words, even more of you may be Twerps in Tweeps' clothing. ;-)...

Relationship Building is like a sandwich -- the 'meet' goes in the middle You may have heard of the Social Media Party Principle (no longer available) by the incomparable Perry Belcher , which uses a cocktail party analogy for social media marketing.  In the same sense that you wouldn't mingle at a party by blasting everyone you meet with your business opportunity, you shouldn't constantly bombard every social media nook and cranny with your...