The REAL Robert Bucci

Relationship Building is like a sandwich -- the 'meet' goes in the middle You may have heard of the Social Media Party Principle (no longer available) by the incomparable Perry Belcher , which uses a cocktail party analogy for social media marketing.  In the same sense that you wouldn't mingle at a party by blasting everyone you meet with your business opportunity, you shouldn't constantly bombard every social media nook and cranny with your...

How to Reach Your Market in 4 Letters There's certainly no shortage of marketing education pontiffs and gurus.  You probably have as many references on your bookshelf as I do.  Each message skillfully tailored to appeal to a target niche.  One thing they all share is a particular vocabulary and list of 'buzz words'.  It comes as no surprise that 4-letter words are conspicuously missing.  This is business, after all, not stand up...

3 Steps to Social Media Marketing Success There are many Social Media gurus out there offering high-dollar coaching programs which claim to teach you the nuances of social marketing success. I know, I've paid for and completed more than I care to admit.  Some of these programs are good, while most are ground up and repackaged BALONEY. So, how do you know whether a social media guru is right for you? Fortunately for most of us, it's not...

FYI: Facebook doesn't seem to like shrunken links from "BudURL" For those not familiar with URL shrinking, http://BudURL.com is one of many services which allow you to translate a long, ugly web address into something MUCH shorter. For instance, the URL for this blog post can be changed from: This: http://robertbucci.com/what-does-facebook-have-agains-budurl To:  http://budurl.com/wjmg (you can customize the last characters) I...

A great loss to Social Media Monetization - Perry Belcher It's with a saddened heart that I add this post. As of Oct 1, 2009, Social Media mogul and good friend, Perry Belcher, is hanging up his Social Media teaching spurs and reclaiming a private life. I KNOW! I couldn't believe the announcement on his blog, PerryBelcher.com. Oh, he may be retreating to private life, but he is not disappearing altogether. On his blog, Perry explains how his...