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How to Set Yourself Up For Success in 2010

As we enter the last month of the decade, you still have the opportunity to kick off 2010 with a bang! There are 31 days in December.  How can you best use them to achieve your goals?

This 3-minute video invites your to ‘buck up’, buckle down, and commit to focusing on one nagging area, every day, through the month of December, and set up 2010 for increased success.

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3 Steps to Social Media Marketing Success

There are many Social Media gurus out there offering high-dollar coaching programs which claim to teach you the nuances of social marketing success. I know, I’ve paid for and completed more than I care to admit.  Some of these programs are good, while most are ground up and repackaged BALONEY.

So, how do you know whether a social media guru is right for you?

Fortunately for most of us, it’s not necessary to become an expert in social media marketing.  A sound working knowledge is becoming more and more required, but pursuing personal expertise is like attempting to reach the speed of light — lots of effort with very little incremental gain.  The solution is to understand 3 core concepts of social marketing — what I call the Social Media Sandwich Principle — then put them to work at filling your sales funnel.

Social Media Marketing is NOT advertising — it’s Relationship Building.  The key to success in building relationships with your customers through social media is to focus on these three simple steps…. Read more

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Happy Thanksgiving (SEO How-To Style)

(Update: These SEO tips put this post on Google’s first page in less than 24 hours!! — see proof below)

In the spirit of the approaching Thanksgiving holiday I’m thankful for my loyal readers, as well as the SEO lessons which I’ve learned from my friends Ray and Ferny at SEONetworker.com.   Through this Happy Thanksgiving post, I’m creating an opportunity to pass along some of their key SEO teachings to my Network Marketing and Blog families.

Below this fun Happy Thanksgiving video you’ll discover simple explanations of the few, powerful SEO strategies built into this post.  By applying these same techniques throughout your blogs and webpages, you will raise your ‘organic’ search engine placement, reduce your pay-per-click (PPC) and Adwords costs, and improve lead generation.

SEO strategies used in this post…

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Choosing the Best Financial Calculator

So you’ve decided to take control of your financial future and are ready to make that final leap to purchase your own financial calculator. Congratulations for taking a very important step along the path to financial freedom!

If you try to use a basic, ten-key calculator to figure out how your bank or credit card determines your interest, you’re in for a frustrating experience.  Even if you kept your cheat-sheets in a yearbook with that funky, compound interest equation from those foggy college days, you’ll have to assist your calculator with pen and paper, since basic calculators don’t have the features necessary to complete the complex formula.  (This is one area where even my trusty, TI engineering calculator failed me.)

You need a calculator which can easily calculate the time-value of money with ease: mortgages, investments, and loans.  There’s a fair number to choose from, so what’s the best choice? Read more

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How to create banner ads that perform

Whether you’re an entrepreneur, a network marketer, a mom and pop business, or a multi-billion dollar brand, success hinges on your ability to find, attract, and motivate customers.  To achieve this feat, every promotion, banner ad or otherwise, must align with three crucial qualities of any advertising campaign:

  1. Grab the viewer’s attention (captivation)
  2. Make a lasting impression (brand awareness)
  3. Incite action (get them to buy, think, talk, act)

While, this is an extremely simplified list, every successful campaign excels in all three, core objectives.

Banner advertising presents unique challenges in meeting just the first criterion.  By following five basic guidelines, you can find that ‘sweet spot’, generate leads, and grow your business.

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