Smartphones put “Smart” back into marketing
Smartphones truly revolutionize the way people communicate and Apple’s iPhone is now one of the hottest gadgets on the planet. With Verizon Wireless’ plan to bring the iPhone to its ~100 million subscribers in the Spring of 2011, the air is ripe with opportunity for savvy marketing to literally reach into the pockets of their market.
Web-Video to Smartphones is the new frontier
While Apple’s iPhone is receiving the majority of the buzz, it’s not alone on the frontier of a major advertising revolution. Consumers are wooed by the aspect of watching video on their iPhone, Droid, Blackberry, or Samsung phone. But what does that mean for the small business owner?
Imagine YOUR video advertisement playing on thousands of phones across your local market — at the very moment people are looking for your product or service. You’re literally reaching into the pockets of your consumer. Marketing doesn’t get more direct than that!
The Web Video Highway to Hand Held Sales
First adopters will capture their market and reap increased sales. It’s imperative to act quickly and take advantage of this opportunity, before your competition.
The first step is establishing a web-video advertising campaign. Then there’s the ‘techy’ issue of making everything available in HTML5 format (a necessary step to play on smartphones). Fortunately, there are some wonderfully affordable, web-video training programs currently available.
The tide is turning, to your advantage. Take action and reap the benefits of being first to market with web video advertising direct to smartphones, so that you’re ready before Verizon gets the iPhone.
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Your best is yet to come!
Robert
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