The REAL Robert Bucci

How to Reach Your Market in 4 Letters There's certainly no shortage of marketing education pontiffs and gurus.  You probably have as many references on your bookshelf as I do.  Each message skillfully tailored to appeal to a target niche.  One thing they all share is a particular vocabulary and list of 'buzz words'.  It comes as no surprise that 4-letter words are conspicuously missing.  This is business, after all, not stand up...

A great loss to Social Media Monetization - Perry Belcher It's with a saddened heart that I add this post. As of Oct 1, 2009, Social Media mogul and good friend, Perry Belcher, is hanging up his Social Media teaching spurs and reclaiming a private life. I KNOW! I couldn't believe the announcement on his blog, PerryBelcher.com. Oh, he may be retreating to private life, but he is not disappearing altogether. On his blog, Perry explains how his...

Google has a system that makes it possible, for the first time in the history of the world, where you deposit five bucks, write a handful of ads, and instantly get access to over 100 million people - in less than 10 minutes. It's called Google AdWords and it's hot. In fact it may be the first and best thing for you to get traffic to your site.  But it's not always as easy as you just read. AdWords has some nuances, and many people...

In the first segment of this dialogue (Do You Have the 'Glands' to Succeed?) we established that it takes time and effort to build a successful business. (Gee, who'da thunk it?)  In addition, you had a reading assignment: read SOMETHING!  Oh yeah, there was that 'leverage' word thrown around. I also left you hanging with the promise to unveil: The #1 PROVEN strategy for personal and/or business growth That drum roll ends just a few...

Beginning a new blog is exactly like setting out to write a novel using yourself as the main character – a book which could take a lifetime to finish. I expect some posts will be autobiographical, others entertaining, enlightening, humorous and semi-fictional, yet always striving to be of value to all. (a tall order) While the storyline and ending of this epic may be unknown, its mission is clear. Together we will explore, discover and...