The REAL Robert Bucci

How to Reach Your Market in 4 Letters There's certainly no shortage of marketing education pontiffs and gurus.  You probably have as many references on your bookshelf as I do.  Each message skillfully tailored to appeal to a target niche.  One thing they all share is a particular vocabulary and list of 'buzz words'.  It comes as no surprise that 4-letter words are conspicuously missing.  This is business, after all, not stand up...

Choosing the Best Financial Calculator So you've decided to take control of your financial future and are ready to make that final leap to purchase your own financial calculator. Congratulations for taking a very important step along the path to financial freedom! If you try to use a basic, ten-key calculator to figure out how your bank or credit card determines your interest, you're in for a frustrating experience.  Even if you kept your...

Business owners and entrepreneurs never set out to fail. In fact, the path to success must not include a failure option. (Contingency plans, sure, but only as an alternate path to success.) All of us, at some point, make promises to ourselves, our families, our mentors that we will persevere. We will succeed. The real test is your level of commitment to those promises. What commitments have you made to yourself? Your family? Have you reached...

In the first segment of this dialogue (Do You Have the 'Glands' to Succeed?) we established that it takes time and effort to build a successful business. (Gee, who'da thunk it?)  In addition, you had a reading assignment: read SOMETHING!  Oh yeah, there was that 'leverage' word thrown around. I also left you hanging with the promise to unveil: The #1 PROVEN strategy for personal and/or business growth That drum roll ends just a few...

I am often asked what it takes to be a successful business owner.  My first response is always, "What do you mean by 'success'?"  The definition of success is a personal one.  For me, it's spelled with four letters:  T-I-M-E.  (Have you asked yourself that question?) For the purposes of this post, let's assume that we're talking about getting your business to run virtually on auto-pilot, with stable residual income. Fair enough? (As a...