The REAL Robert Bucci

How to Reach Your Market in 4 Letters There's certainly no shortage of marketing education pontiffs and gurus.  You probably have as many references on your bookshelf as I do.  Each message skillfully tailored to appeal to a target niche.  One thing they all share is a particular vocabulary and list of 'buzz words'.  It comes as no surprise that 4-letter words are conspicuously missing.  This is business, after all, not stand up...

3 Steps to Social Media Marketing Success There are many Social Media gurus out there offering high-dollar coaching programs which claim to teach you the nuances of social marketing success. I know, I've paid for and completed more than I care to admit.  Some of these programs are good, while most are ground up and repackaged BALONEY. So, how do you know whether a social media guru is right for you? Fortunately for most of us, it's not...

A great loss to Social Media Monetization - Perry Belcher It's with a saddened heart that I add this post. As of Oct 1, 2009, Social Media mogul and good friend, Perry Belcher, is hanging up his Social Media teaching spurs and reclaiming a private life. I KNOW! I couldn't believe the announcement on his blog, PerryBelcher.com. Oh, he may be retreating to private life, but he is not disappearing altogether. On his blog, Perry explains how his...

Friends, Romans, Countrymen (OK, Countrypersons), are you trying to learn the ropes of Social Media and feeling overwhelmed? Check out these friends of mine. They take the mystery out of Social Marketing and serve it up in bite-sized pieces. Pam and Steve Brossman have launched the Social Marketing TV channel on YouTube, where they deliver tidbits and wisdom with genuine sincerity. Your best is yet to come!...