Have you ever noticed how the stories of tremendously successful people begin when they hit absolute bottom? Well, maybe they didn’t start there, but they often emphasize and even credit a particular failure or period of despair as the moment which galvanized their resolve and catapulted them toward their dreams.
The most inspiring ascents to success always seem to clamber through deep chasms of failure.
You Can’t Succeed Until You Know How To Fail!
This fact hits like a ton of bricks. We’ve all been taught that failure is the opposite of what you want in business. (Don’t worry, it still is.) But, it kind of makes you feel cheated if you’ve worked so hard at success and never failed.
How can failure help you climb to new heights?
Now, before you wonder, “Am I a failure BECAUSE I haven’t failed?” The answer is a resounding ‘not exactly’. The ugly truth is that you are bound to fail, especially if you don’t know what failure looks like.
You’ve no doubt read many books or heard ‘gurus’ preaching the value of clearly defined goals and in defining YOUR image of success. You do need a destination, after all.
What they are not telling you is, having a clear perception of failure is just as important as defining your concept of success. How else will you know where along the path you are, between failure and success, and in which direction you’re moving?
Staring Failure in the Face
With these two images clearly in mind, you are more apt to recognize the small mistakes and missteps which take you toward failure and away from your goal, your target, your summit. You are better prepared to understand the value in the lesson that each mistake provides. These mistakes will have less of an impact in deterring you from reaching your summit. You become a stronger climber because your clear perception of failure will guide you more directly to the top.
Take The Failure Challenge
So now what? How can you use this revelation to your advantage? Use this simple, three-step exercise to clarify your ‘failure story’.
1. Define What Failure Means To You (be specific)
- Homelessness not required. — In my opinion, if you move backward financially, that’s a level of failure.
- Hold yourself responsible for minimum, acceptable actions and results. If you don’t achieve them, then you’ve begun to fail.
- Consider non-monetary failure thresholds.
- (For me, failure means not having the time freedom to be home when my daughter gets off her school bus.)
2. Plan a Failure Escape Route
- When you find yourself on a failure path (sometimes you will), you need a quick way to stop your downward slide.
- What will you do to rapidly change direction?
- (The astute will be thinking, “Hmm, if my ‘escape plan’ results in a guaranteed positive direction, then why don’t I follow the plan on a regular basis?”)
3. Update Your Failure Definition
- As you climb to new levels of success, refine your failure story.
- Move the threshold higher to minimize future declines.
- Never accept a long slide backward!
With regular evaluation of achievements and ‘failure story’ revisions, you will stay on track and reach your summit!
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Robert
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Robert, thanks for this ‘odd’ but insightful perspective. It has helped me tremendously.
I know I’ve been taught to keep focus on where I want to be (my goals). More times than not, many goals remain out of reach. Your article helped me see how the path from where I am to where I want to be carries no guaranteed to be a direct line.
Your advice to define a ‘failure story’ or threshold will certainly help me maintain FORWARD progress!
Thanks! You’ve earned another avid subscriber.
Well Robert I have a clear perception of failure on the internent as i have been taken for a lot of monies by some morally corupt marketers for sure . It has set me back in my hopes of making a success on the net . But give up i won't and someday I will eventually read myself out of this mess i have gotten myself into . They may have stolen my money but they didn't even come close to taking away my dreams and hopes .
Brent, you definitely have the attitude of someone bound to succeed. The road can be a rough one, with many questionable avenues. It sounds like you’ve already learned some hard lessons.
The best recommendation I can offer is to find a community of like-minded entrepreneurs and bounce ideas off each other. There’s no need for you to be trying to figure it all out on your own. Identify those with credibility within your new group, then explore what works for them.
Remember, effective internet marketing is universal. Products don’t sell themselves. In other words, success in this arena is NEVER a result of the ‘product’. Regardless of what you sell, it’s YOU that your prospect is buying! It’s all about your marketing and the integrity with which you deliver your message.
Visit the”Who is Robert” page for more info on education to guide your online success, as well as my personal recommendation for a legitimate online business.
Hey Robert,
A little update here. Still back stepping a little bit and barely keeping the wolves away from the door. That Leapfish fraud just wiped me out. but have taught myself WP and starting to get some web sites out there and a few sales. So it's bum marketing and I feel the video seems to have the most potential.
Here's a couple of the sites I've bee worken on figuring out WP and FTP. http://tablet-pc-site.com http://exercise-bikes-reviews.com Not to bad for an old corvette mechanic gone computer geek……
Have run into some good people out here that have helped along the way but ran a small business for 35 years and got used to figuring things out on my own and that rogue game doesn't work so well on the net. Has slowed my progress for sure.
Kinda hard to be social when your meeting the power man at the door and always a week away from something getting cut off.
Leaning towards the video marketing and i'm all ears my friend.
Better days are coming Robert ……It's always darkest before the dawn….Brent
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