RSS feed: Keep improving YOU!

YES! I Want More

Sign up to receive breaking news as well as receive other site updates!

Arabic German Portuguese Chinese Italian Russian Japanese Spanish French Korean (About)

Are Your Visitors ‘Using’ You?

Getting ‘used’ can be a good thing, when we are talking about website usability.

Usability is probably the most under-recognized, yet, most important feature of any website.  Many visitors do not make conscious notice of a user-friendly site, however, they are quick to abandon a site when they can’t find what they are looking for.  These Top 10 Usability Principles apply to site owners and bloggers, alike.

The Importance of Usability

How long will you spend on a website where you click around in circles trying to find certain information, or worse yet, can’t figure out how to navigate back to the ‘home’ page? Would you link to or refer your friends to a poorly designed website?

Wikipedia defines website usability as,”the elegance and clarity with which the interaction  with a web site is designed.” Have you ever asked your customer about how user-friendly, intuitive, or easy-to-use your website is?

Principles of Usability

Merely understanding what usability is is not enough. You must build ‘user- friendly’ into your website. When it comes to setting design goals such as ‘make a usable website’, that’s easy to say, but unless you define the requirements into elements of usability, your well intentioned, yet, poorly defined goal could result in virtual disaster.

Clearly, the full scope of web usability is greater than a single blog post, but her is a short list of the top 10 usability principles for web design.

Top 10 Website Usability Principles

  1. Create a clear visual design
  2. Provide effective navigation
  3. Include appropriate functions (downloads, shopping cart)
  4. Offer access to technical support or help
  5. Minimize errors (broken links, slow page load)
  6. Give the user control (video play/pause/size/volume)
  7. Be flexible to user’s preferred way of working
  8. Speak the user’s language (conversational vs. academic)
  9. Keep the user informed (subscriptions, news feed, RSS)
  10. Be consistent (stay on topic, update frequency)

The Bottom Line on Website Usability

If you believe that usability is ‘nice to have’ but is not necessary, it’s time to review your site statistics like ‘time on page’ or ‘cart abondonment’. Realize that companies whose primary focus is on customer experience have proven, over and over again, the serious bottom line advantage on placing usability first.

Just like the guy who opens an ‘convenience store’ and stocks the shelves with unlabeled cases of product, the internet is littered with failed sites that did not offer a pleasant experience to the user, or they were too unclear and difficult to use than their competitor’s site. Why build a site that visitors won’t want to use?

Usability not only keeps the visitor engaged, it compels them to share their pleasant experience with friends. As any SEO-conscious site owner knows, increased traffic and back-links from other websites are a significant factors in search engine optimization and ranking (SERPs).

The bottom line is, review your site from a usability perspective, or contract a reputable internet marketing consultant to assess your site’s usability.

Limited time offer:

Discover 5 techniques for dominating search engine ranking with video. Learn why old video practices will fail and how a newbie can steal your market overnight.

Subscribe to this blog (enter name and email in right margin) and receive:

1. A PDF document with details of the Top 5 video for search ranking strategies
2. Bonus: How to correct the 3 most common ‘home’ video mistakes

Your best is yet to come!


P.S. This blog is intended to spark dialogue — COMMENT and SHARE at will.

P.P.S. Tweet my blog by clicking “retweet” in the upper right corner of this post.

Content Sharing:
Copying, use, or display of content from this site, in whole or part, is conditionally permitted. (see our Content Sharing and Resource Info requirements)

Post Footer automatically generated by Add Post Footer Plugin for wordpress.


2 Responses to “You Are Being USED! (but in a good way)”

  1. Thondup Prejai says:

    Robert, these tips are just what I needed. But…I’m not a ‘webmaster’ and need help doing this right. Where can I get more info on how to implement them properly?

    BTW, I just subscribed to your blog!

  2. [...] This post was mentioned on Twitter by Rob Smith: Are You Getting Used? Top 10 Web Usability Tips for user experience, back links and referral traffic

Leave a Reply

You must be logged in to post a comment.

Browse by Categories

© 2010 The REAL Robert Bucci All Rights Reserved.
An variation of Projection Template from Template World